I'm surprised that this company, when working with an advertising team/copywriter even thought this would be a good idea that would actually appeal to anyone. As Sarah states "This ad is using the classist, heterosexist, and ageist ‘Beauty Ideal’ to sell their salon services" but I don’t think it can even work at reaching any of the privileged people in our society to relate to the brand and what it represents. Usually images of beautiful, luxurious women standing next to handsome men appeal to certain audiences that aspire to have this life or relate to it, but the controversial twist here: the bruised eye with the accompanying text I don’t feel can appeal to any woman. The text saying “Look good in all that you do” implies that even when we’re getting beat down in society figuratively and literally we should still look dolled up. It’s a constant cycle of having this be the way things are, amplified by media influencing people to think this is the way things should be and then completing the cycle by having people imitate what they see in the media/society. Does art imitate reality or does reality imitate art? I feel media has a strong influence in our society and any woman that is okay with an ad like this, is also conforming to the second place, “trophy wife” expectations this patriarchal society has imposed on her.
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